Michelle Luk

I'm Michelle.

Working with me is a bit like borrowing a CEO: someone who steps into your business, looks at the whole picture, asks the questions that need asking and helps you separate what really matters from what's just eating your time, energy and money.

Before going out on my own, I spent 15 years inside companies like Santander, O2, Novartis and Virgin Media, working in product, projects and strategy. That is where I learnt to see a business as a system: product, customer, sales, operations, people and numbers all have to work together.

Then I founded my own agency, had business partners, built products and lived, from the other side of the table, everything I now help my clients sort out.

Today my work has two sides.

At Quinta Essência, I work with specialists and service businesses to structure their offer, sales and operations, and build a more profitable business that depends less on its owner.

At Essência Digital, my team and I implement processes, systems and automations for companies that need to become more efficient and sustain their growth.

Some businesses lack strategic clarity. Others struggle to turn strategy into process. Often, it's both.

That's where I come in.

My job is to help you move from a business that relies too much on you, on scattered decisions and on improvisation, to a company that sells, runs and grows with more structure and predictability.

I don't believe in growth for growth's sake. I believe in building a business that delivers results and, at the same time, fits the life you actually want.